INSEAD Alumni Community News!
Ten years ago, after more than a decade of researching key strategic moves spanning more than 100 years and 30 industries, INSEAD Professors W. Chan Kim and Renée Mauborgne published Blue Ocean Strategy, a landmark book. Blue Ocean Strategy has been a global phenomenon; creating a paradigm shift in the field of strategy and practice. Since its initial release, the book has sold over 3.5 million copies and is published in a record-breaking 43 languages.
Today, Blue Ocean Strategy - a bestseller across five continents - returns, updated and expanded with fresh content. We hope you enjoy this special edition of the magazine!
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Access the PDF version here